Dianne Sherratt

Reporter

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NEWS BROADCASTER & REPORTER

10 Years On-Air Experience / Personable Presence / Connects With Viewer

 Dynamic and resourceful professional with history of providing compelling on-air coverage as news
    anchor, traffic reporter, and station correspondent for breaking news and special events.
 Reporter and writer noted for ability to research, write, develop, and deliver news items in upbeat
    style with emphasis on accuracy, brevity, and depth.
 Cultivates positive relationships across all newsroom hierarchies, including producers, fellow on-air
    personalities, and behind-the-scenes personnel.
 Seasoned reporter noted for ability to improvise, as necessary, remain composed during equipment
    malfunctions, and draw on broad range of experience to handle any unpredictable broadcast
    situations.
 Solidifies contacts in the field & collaborates with cross-functional teams to ensure highest quality
    production.
 Leadership qualities enhanced by natural enthusiasm, thorough industry knowledge, and dedication
    to carrying out station mission.

SUMMARY OF STRENGTHS & QUALIFICATIONS

 Organizational Skills  Initiates & Develops Features  Production Experience  Deadline-
    Driven
 Detail Oriented  Voiceover Talent  Conflict Resolution  Team Player

PROFESSIONAL EXPERIENCE
.
NEWS 12 NJ, Edison, NJ 2001-2010
Traffic Reporter (2005-2010)

 Played integral role on live broadcast morning team for popular news program.
 Researched, wrote, produced, and presented live traffic reports and updates in studio and on
    -location.
 Reported on special project segments and served as occasional correspondent.
    Selected Achievements:
 400% increase in viewer-ship over 18 month period, 2009-2010.
 Initiated update of traffic graphics and traffic segment from old school techniques to state-of-the-  
    art graphics.
 Established close working relationships with Department of Transportation, state agencies & other
    informants.
 Served as reliable, accurate, and authoritative on-air presence for growing viewer-ship.
 Reported live from Washington, DC, on Inauguration Day, 2009

NEWS 12 TRAFFIC & WEATHER, Woodbury, NY 2001-2005
Traffic Reporter

 Gathered, developed, produced and presented accurate, informative reports on road conditions in
    New York’s Tri-State area; reported live on location and in studio, on the quarter hour.

WMBC-TV 63
Anchor/ Writer/ Reporter, West Caldwell, NJ 2000-2001

 Anchored daily evening newscast, arranged & scripted stories; reported on human interest pieces.
 Hosted weekly show highlighting local clergy.
 Revised scriptwriting process to ensure greater efficiency and accuracy, method adopted by
    station.

Education

Diploma, Connecticut School of Broadcasting, Hasbrouck Heights, NJ
B.S. Equine Studies, Centenary College, Hackettstown, NJ

Skills

Final Cut Pro / ENPS / i-news / Avid Media Manager / Truview Traffic Systems

Special Interest

Accomplished equestrian who has both competed and trained at the highest level of show
 jumping.  


Dianne Sherratt

Represented by:

David Brunner
(610) 767 - 6183

dbandassociates@msn.com

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